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The integration of artificial intelligence (AI) into user experience (UX) design presents significant opportunities for innovation, while also introducing complex ethical, practical, and theoretical challenges. Despite rapid advancements, academic literature remains in an early stage, with a limited understanding of how UX practitioners meaningfully adopt and adapt AI technologies in their workflows. Addressing these gaps is essential for developing a holistic, human-centered perspective on AI-driven design. This study contributes to the evolving discourse by systematically examining the integration of AI in UX design, drawing on established theoretical frameworks to identify key drivers, barriers, and challenges. Through a comprehensive systematic review, this presentation will highlight critical insights into current practices and limitations and discuss future directions for UX design in an increasingly AI-mediated, human-centered digital landscape.
